About me
You work with one person, start to finish. I research your business, I design, I build and I answer when something is needed. No middlemen, no rotating teams, nobody making you repeat what you already explained.
I live by Stoic philosophy, and applied to your project it means three concrete things: I tell you what I see even when it's not what you want to hear, I show you the full price before you decide, and I don't sell you what you don't need.
Your business has grown. Now make it show.
Jonatan Fernández Lizárraga
Continuous learning
I keep actively training in technology and artificial intelligence. These are the certificates I have so far, and the list keeps growing.
Frequently asked questions
Straight answers, no fine print, about everything I do: stands, menus, loyalty club, cards, websites and content. If your question isn't here, message me on WhatsApp and I'll answer myself.
For everyone
Half to start and the other half on delivery. The same goes for a website, a stand or the loyalty club. I don't build or print anything before the first payment: it's not distrust, it's how I avoid working for weeks on something that goes cold. In Content Production the batch is paid in full when ordered, because the pieces are small and delivered in days.
As a reference: a QR stand, an online menu or a loyalty club with QR, about one week; the club with NFC, the Restaurant Package and the NFC card, one to three weeks. An Essential Website takes one week and a Professional Website, two to three. For consulting and automation the timeline is set in the quote, after understanding your process. Everything counts from the deposit and from when you send me what's needed (logo, photos, copy).
Nothing is delivered blind. Before printing a stand or a card I show you the design with your logo, and I adjust it until you like it. Website packages include one round of revisions before final delivery. If something doesn't match what we discussed, I fix it: I won't leave you with something you didn't ask for.
No. Websites, stands and cards are a one-time payment. Content Production comes in batches, with no subscription or lock-in: you order whichever you want, whenever you want. The online menu and the loyalty club include the first year, and from the second year renewal is optional.
Because you're not paying for an agency's structure: office, account manager, three people in a meeting about your project. You talk to me and I do the work, so what you pay for is the work. And I use AI tools for what used to take days — a first draft, the music, editing a video — so the same result comes out in less time. Less structure and less time means a lower price, without taking anything away from what you get.
Good question, and the answer is in how everything is set up from day one. Your domain is bought in your name and your site lives in your account, not on a server of mine. It's built with standard tools, not a proprietary system only I understand, so any developer can pick it up without starting from scratch. And the money goes in stages: half to start and the rest on delivery, you never pay for work you haven't received. I work alone, and precisely for that reason everything is set up so you don't depend on me.
Judgment and craft. In 2026 anyone can open an AI tool and ask it for a text or an image — and it shows. The difference is knowing which tool, with what instruction, what to discard, what to redo and how it all comes together so the result looks made, not assembled. That is studied and practiced: the certificates further up this page are about that, and the list keeps growing because I use it every day to solve different problems. What you hire isn't access to AI, which everyone has. It's someone who has been using it seriously for years.
My base is Panama. Websites, content and consulting I do remotely, also for clients abroad. Stands and cards are delivered in person: delivery is free in Panama City and San Miguelito, and outside that area shipping is quoted separately.
In La Locería, Calle El Torno, House 32B, Panama. Monday to Friday from 8:00 a.m. to 6:00 p.m. and Saturdays from 11:00 a.m. to 5:00 p.m. The map and all my details are on Contact.
If you don't know what fits you, take the 2-minute self-assessment: it tells you what would help your business most today. If you'd rather I review it, ask me for the free diagnostic: 20-30 minutes, no obligation, and we walk away with 2-3 concrete things you could improve, whether we work together or not.
Questions by service
Tap an area to see its questions.
Websites and content
No, they're paid separately, and you have two options. If you buy it yourself, you pay the provider directly, send me the details, and I connect your site to that domain at no extra cost. If you'd rather I make the purchase for you, we pick it together, I buy it in your name and leave it connected, and I charge you for that service: the price is in the menu. Either way, the domain stays in your name.
If you buy it yourself, a domain usually costs $10 to $20 a year and renews once a year. The provider sets the price based on the name and ending you choose, and a sought-after name can cost much more. If I make the purchase for you, I charge from $35 for the first year and from $35 for each renewal: I quote you the options and you decide. First-year hosting is included in your package; from the second year, if you'd like me to keep looking after it, it's $60 a year, or from $85 with the domain. If your business needs something sturdier, like an online store or a lot of traffic, I'll give you the number before we start.
You do. The domain is bought in your name, the hosting goes in your account, and I hand over the video files and the pieces. I don't hold anything hostage or charge you to "release" it. The music I make for you is yours too: use it wherever you want, without paying a license to anyone.
Yes, but decide it from the start, because it changes how it's built. There are two paths. The usual one: I maintain it, and changes are quick and cheap. The other: I build it on WordPress with your own hosting, so you can log in and edit whenever you want — it costs more, and I'll be honest: you'll still need help with plugins, updates and security. Neither is better than the other; it depends on how much time you want to put in.
No problem, and you don't have to start there either. If what you need most is for people to leave reviews or for your menu to be on the customer's phone, a QR stand or an online menu solves that without a full website. And if you do need one, the Essential Website is designed as exactly that first step.
No problem. I don't need to talk to whoever built it: I review what you have, we decide together whether anything's worth keeping or we start fresh, and we move forward. If you lost access to the domain or hosting, I'll help you sort that out too.
No, and I wouldn't accept it even if you offered. If your package includes me posting, you add me as a collaborator from Meta Business Suite: I post from my own account, I never log into yours, and you remove my access with one click whenever you want. It's the path Instagram built precisely for this.
Loyalty club and online menu
It depends on where the QR leads. If it leads to a page I maintain (your online menu or your club), the page changes and the stand stays the same: the menu includes 4 changes a year. If the QR goes straight to something else, like your Instagram, and that address changes, only that side gets reprinted.
Only you, and only in the Professional plan, which is the one that includes the list. I don't use it for anything or share it with anyone. Each customer, when joining, agrees that your business can message them.
I don't recommend it, and I don't set it up: Google forbids rewarding reviews and can delete the ones you have. The club reward is for purchases, and reviews are requested separately, with their own stand.
Automatic orders and quotes
No. Your customer fills in a form on their phone and you get an email with the order. Orders are kept in a Google Sheet you open like any file, on your phone or computer. I set it all up and show you how to use it in a short call.
No. It organizes it. Your customer can still message you, but the order arrives complete: what they want, when, and how much it costs. To confirm it, one tap opens their WhatsApp with the message already written.
Message me and I update the form; the link stays the same. Price changes are included during the first year. If the whole product list changes, I quote the extra change first.
NFC business card
The vast majority of today's phones read NFC: just bring it close. And for those that don't have it or have it turned off, the card also carries a QR that opens the same page. Nobody misses your details.
No. The card opens a page with your details, and what changes is the page. The card stays the same, even if you change your number, your Instagram or your services.
NFC Essential: 1 card $45, 5 cards $150. Printed on both sides, they save the contact without internet. NFC Professional: 1 card $70, 5 cards $300, each with its own page (WhatsApp and social media): first year included, renewal $15 a year per page with 3 changes; additional change, $25. The 5 cards can belong to 5 different people, each with their own design.
QR stand
No. They scan with their phone camera and your review, your menu, your club or whatever you chose opens right away. Not for the loyalty club either: their points card is a page saved on their phone.
The printed QR never expires. What matters is the page it leads to. If you don't renew the online menu, it stays published as it is, with no more changes. If you don't renew the loyalty club, it shuts down and I hand you your customer list. Before delivering any stand, I test every QR with a phone.
Yes. Packages come with the Classic 4 × 6, and if you prefer another one you only pay the difference per piece: 5 × 7 +$5, Elegant small +$10, Elegant large +$15. The models and real photos are on the Products page.