About Me

Sigma Solutions isn't just the name of my consulting practice: it's part of who I am, and what I strive to uphold — discipline, resilience, versatility, adaptability, and efficiency.

I live by Stoic philosophy and its virtues: wisdom, justice, temperance, and courage. These are the tools I use to forge Sigma Solutions. Because in this life we'll never stop facing difficulties: "we can't control the problem, but we can control the solution." Here, I bring Sigma solutions for each one of yours.

Jonatan Fernández Lizárraga

Continuous learning

I'm actively continuing my education in technology and artificial intelligence. Here are some of my most recent certificates.

Certificate: AI Agents - Advanced Level, Daxus Latam, 7 hours, July 2026
Certificate: Power BI Fundamentals, Daxus Latam, 12 hours, July 2026
Certificate: Agent Automation, Daxus Latam Certificate: Applications with Artificial Intelligence, Daxus Latam, 8 hours, September 2025 Certificate of participation: AI Immersion in Practice, Daxus Latam, 8 hours, July 2025 Certificate: First Steps in Artificial Intelligence, Daxus Latam, 4 hours, September 2025

Frequently asked questions

Straight answers, no fine print. If your question isn't here, message me on WhatsApp and I'll answer you myself.

Is AI only for big companies?

No. I work specifically with small and medium businesses in Panama — that's my focus, not an exception. The AI tools I use today cost a fraction of what they did three years ago, so you don't need a corporate budget to get started. If you're not sure where to start, the free AI Diagnostic will tell you, no obligation.

How long does it take to implement a solution?

Depends on the scope, but as a reference: an Essential Presence takes 1 week, a Complete Website 2–3 weeks. For consulting and automation, the timeline gets defined in the quote, after understanding your current process. I won't give you a generic date before that, because every business is different.

What happens if the AI makes a mistake?

It can happen — no tool is perfect, and I won't tell you otherwise. That's why I design automations with a person in the loop for decisions that matter, and leave AI for the routine, low-risk stuff. And since the same person who builds the solution is the one who supports you, if something breaks you don't wait for a ticket to pass through three support tiers — you message me directly.

What if I don't have a website yet?

No problem — it's actually simpler: we build from scratch instead of migrating or fixing something old. Essential Presence is built exactly for that, as a first step.

I have a site I don't like, and no way to reach whoever built it?

No problem. I don't need to talk to whoever built it — I review what you have, we decide together whether anything's worth keeping or we start fresh, and we move forward. If you lost access to your domain or hosting, I'll help you sort that out too.

Do I have to sign a long contract?

No. Website packages are a one-time payment per project. Monthly AI Content is month to month, no commitment — you can pause or change tiers whenever you want.

What if I don't like the result?

Website packages include one round of revisions before final delivery. If something doesn't match what we discussed, we fix it — I won't leave you with something you didn't ask for.

Do you only work with businesses in Panama?

I'm based in Panama and that's where my pricing is most accessible, but I also work with international clients (with pricing adjusted for that market). If you're elsewhere, reach out anyway.

Do I need a lot of data to get started?

Not always. To automate repetitive tasks or build a basic chatbot, understanding your current process is enough — you don't need a huge history. For predictive analysis, having historical data helps (sales, bookings, whatever's relevant to you), but we evaluate that together in the initial diagnostic, before promising something your data can't support.

How do I get started?

With the free AI Diagnostic: 20-30 minutes, no obligation. From there we walk away with 2-3 concrete things you could improve, whether we end up working together or not.

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